Building A Sustainable Shelf: The Role of Firm Sustainability Reputation

The reputation of firms for being environmentally friendly and socially responsible is a key purchase driver for sustainable products. However, the commitment of firms to sustainability varies – some firms are founded on strong environmental and social principles; other more traditional firms are built on strong product/brand focus and are not known for sustainability. In response to market trends, many traditional firms are introducing sustainable products to their portfolios. We argue that the firm’s sustainability reputation (FSR) will influence consumer purchase with respect to equally sustainable products from different firms. Two choice studies demonstrate that FSR favors sustainable product choice when the consumer decides between equally sustainable products. However, FSR affects the choice only for sustainable products and not regular products and does so only for consumers that construe sustainability at a high (abstract) level. Retailers should pay attention to the role that FSR plays in consumer response when they select sustainable products to sell.     

一般竞争战略理论论战、观点流派与研究展望——从割裂到融合

一般竞争战略理论对企业战略决策具有广泛而深远的影响。学者们对一般竞争战略的割裂观和融合观一直争执不休，众多研究呈现出多角度、多证据、结论矛盾和研究混乱的局面。文章通过对相关理论回顾和梳理，揭示出一般竞争战略理论割裂观存在的问题和困境，呈现融合观的理论与实证证据，提炼出混合战略的三个流派，并揭示混合战略研究的脉络和趋势。文章揭示出融合是竞争战略的趋势，实现不同战略类型的融合和竞争战略的多维体系构建，有助于厘清竞争战略研究的混乱和矛盾，打破根深蒂固的“骑墙战略”禁区思维，为企业的战略决策提供系统和多维的视角，并推动一般竞争战略从割裂化向融合化演进，特别是对现阶段的中国企业战略制定具有重要意义。     

造价咨询企业全过程造价管理咨询服务分析

随着当前社会的不断发展,各行业都在有所改变,造价咨询企业也有着很大的进步。随着投资主体越来越丰富,那么全过程造价管理咨询已经逐渐地成为造价咨询行业的重要服务内容。论文先了解全过程造价咨询内容,再说明造价咨询企业全过程造价管理咨询服务的具体实施策略,为相关研究人员提供参考。     

战略与复杂双重维度下商业生态系统形成机理研究

基于战略和复杂双重维度，剖析阿里巴巴商业生态系统形成逻辑。结果发现：较强的战略控制力有利于强化平台商业模式，催生跨行业多样化平台，继而推进生态内信息化不断深入发展；随后，商业生态系统积蓄丰富的共享数据资源，打开资源交易和创造边界，提升生态主体能力的同时重塑生态系统属性；有着更强复杂应配力的生态主体不断探索商业模式创新，生态内外的创新扩散催化商业生态系统竞争，进一步强化复杂应配力。在核心企业战略控制力和生态主体复杂应配力的双重作用下，商业生态系统呈现前生态状态、生态内卷、生态扩散和生态共生4种不同状态。     

社会资本与超额在职消费：激浊扬清还是推波助澜

作为企业治理的重要问题之一，代理成本诱发超额在职消费引起各界广泛关注。文章以2007-2019年A股上市公司为初始样本，考察我国各省社会资本水平差异对超额在职消费影响。研究表明，社会资本显著提高超额在职消费，起到推波助澜的负面效用；进一步研究表明，公司治理水平维度上通过提高机构投资持股比例、短期债务融资比例及扩大独立董事比例和监事会规模均能抑制社会资本加剧超额在职消费的负面效用，公司治理环境维度上通过强化企业内部治理环境、加快市场化进程亦能削弱社会资本对超额在职消费的“推波助澜”。以上结论为社会资本利弊之争提供有益补充，亦凸显非正式制度与正式制度的治理替代效应，同时为企业完善内部治理水平及政府优化制度环境与规则治理以抑制社会资本负面效用提供一定借鉴。     

Does distance matter in foreign direct investment sub-national location choice? Evidence from China

Multinational enterprises (MNEs) make investment decisions according to the distance factors at a sub-national level. This paper made estimates using the gravity model with provincial foreign direct investment (FDI) data from 2000 to 2012 and employed three concepts of distance. Our empirical results indicate that geographic distance and cultural distance have significant negative effects on FDI flow, whereas economic distance has a significant positive effect. It suggests that FDI prefers to locate in regions that are geographically and culturally close but economically distant from the home country, which further implies that FDI in China is dominated by vertical FDI. Our findings suggest that Chinese provincial governments should place emphasis on attracting FDI from culturally close countries and provide institutional support to encourage and promote horizontal FDI.     

被处罚的A级景区存在的问题及应对策略

旅游景区的管理与建设对旅游业的发展至关重要。然而,截至2019年7月底,全国有数百家A级景区由于管理与建设不善,受到摘牌、降级等处罚。对照《旅游景区质量等级的划分与评定》可以发现,被处罚的景区主要存在的问题:景区配套设施管理差、旅游交通不畅、游览设施与服务不健全、景区卫生差、景区市场吸引力小等。因此,政府必须与景区相配合,采取相应对策,强化景区建设与管理;提升景区资源、市场吸引力等,以扭转被动局面,推动旅游景区的健康发展。     

Host country risk and foreign ownership strategy: Meta-analysis and theory on the moderating role of home country institutions

Empirical evidence for the relationship between host country risk and a firm’s ownership level in its foreign entry strategy is inconclusive. We revisit this relationship by integrating the internalisation logic with an institution-based view to examine the moderating effects of formal and informal institutions in the home country. By meta-analysing 64 empirical studies involving 52,229 ownership decisions on foreign market entry, this study gives support to theoretical arguments that the focal relationship is positively moderated by institutional constraints on policymakers and risk-taking tendencies in the home country but is negatively moderated by the joint effect of these two institutional factors. These findings shed new light on the literature of host country risk and foreign ownership strategy. Besides describing the implications of the findings for theory and practice, we discuss the agenda for future theory development in international business.